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National Programs designed to save you money, offer worldwide brand recognition, and direct more revenue through your doors!
Our members' marketing dollars are placed right into the system to promote the brand – no pass-through fees. All funds and campaigns are reviewed and must be approved by a member-appointed Advertising Council and Advisory Board. Creative initiatives and brand-driven, cost-effective campaigns are developed and implemented by the brand’s
own in-house advertising agency.
Advertising and Production Discounts
 AAA TourBook discounts and rebates
AAA Official Appointment Program discounts
Highway Lodging Coupon Guide discounts with U.S. Travel Guide, Travel Coupon Guide, RoomSavers,Florida Travel Savers and Hotel Savings Directory
Billboard rebates and vinyl production discounts
Interstate logo board discount program
Discounts on rack cards, stationery, and other promotional materials
Media buying opportunities and professional PR and creative development services
Advertising Campaigns & Promotions
Regional and National Marketing in major travel and lifestyle publications
Brand ads in all State Division of Tourism Travel Guides
Regional key-market and national radio campaigns and promotions with a 3:1 R.O.I. on marketing dollars
E-commerce marketing campaigns
 Search engine optimization
Search engine marketing
Online marketing with major websites
Customer Relationship Management
Inn-to-Inn Referral Program, including Americas Best Value Inn lodging directories
Public Relations and promotional programs
Value Club frequent guest program – value added, instant rewards for guests staying at member properties, minimal brand/member cost
Co-op advertising: regional group advertising campaigns
Travel Industry Sales: domestic and international representation, lead generation, and association campaigns
GDS Marketing Campaigns
Membership Development: consistent PR and Advertising campaigns to continue building membership in the brand
Partnership Marketing
Strategic alliances with national partners to multiply the brand’s reach and frequency by millions of advertising impressions at no additional cost to members. Examples include: American Express, Atlantic Luggage, Domino’s Pizza, HBO, Hotel Savings Directory, RoomSavers, Travel Coupon Guide, Travelpro Luggage, and U.S. Travel Guide.
Award-Winning Campaigns
Americas Best Value Inn’s marketing campaigns continue to be recognized by national sales and marketing organizations for creativity, innovation, and results. Organizations include: Association of Marketing and Communication Professionals, Apogee Society, International Academy of Visual Arts, Case Western Reserve University’s Weatherhead 100,
Hospitality Sales & Marketing Association International, and American Business Awards Association.
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